CTV Advertising for Agencies: Source It, Pitch It, Deliver It

What agencies actually need from CTV

Three things, usually in this order: something credible to pitch, a way to tell it apart from the competitor's proposal, and delivery that doesn't require a specialist to run. Most CTV conversations fail on the first one — the inventory is described in adjectives, so nobody can plan against it.

We work from your requirements outward. You tell us the client's audience, geography, budget, and timeline; we review that against our supply relationships and come back with defined opportunities, the deal structure behind each, and what it would take to activate.

You stay the client's point of contact

We work behind the requirements. Your team owns the relationship, the strategy, and the reporting narrative — we handle the sourcing and the mechanics of getting a deal into your platform. Nothing about the arrangement requires your client to become our client.

Built to scale across accounts

Because the process is requirements-first, it repeats. Several client campaigns can move through the same workflow in parallel, each with its own deal structure and flight, without your team relearning the process for every account.