Why buyers choose PMP deals for CTV
Open-auction buying competes across broadly available supply. A PMP limits access to invited buyers and a defined inventory package. Ask the seller to confirm the apps or categories, auction floor, fees, and any priority; a deal ID alone does not guarantee quality or delivery.
For agencies and brands, the useful distinction is documented inventory and deal terms. A PMP can involve an exchange or intermediary; it does not by itself establish a direct publisher relationship.