CTV PMP Deals

Curated CTV PMP Deals, Matched to Your Campaign

Private marketplace deals give you invitation-only access to premium Connected TV inventory with the control and transparency programmatic buyers expect. Tell us your campaign requirements and we'll help identify curated PMP opportunities that fit your DSP, audience, and budget.

What's Included

What a curated PMP can include

  • Invitation-only deal IDs activated directly in your DSP
  • Curated premium streaming inventory aligned to your audience
  • Deals configured around content category, geography, and device
  • Live sports and entertainment PMP opportunities
  • Seller-confirmed pricing terms before activation
  • Support from requirements through deal activation

How to Buy

What we need to get started

Your requirements

Target audience, geography, content categories you want, and any categories to exclude.

Your buying platform

The Trade Desk, DV360, Amazon DSP, or another platform that supports deal IDs.

Budget and flight

Monthly budget range and the dates you need to be live — both shape which deals fit.

Creative readiness

Ad duration, VAST requirements, and approval lead time, confirmed with the seller before launch.

Why buyers choose PMP deals for CTV

Open-auction buying competes across broadly available supply. A PMP limits access to invited buyers and a defined inventory package. Ask the seller to confirm the apps or categories, auction floor, fees, and any priority; a deal ID alone does not guarantee quality or delivery.

For agencies and brands, the useful distinction is documented inventory and deal terms. A PMP can involve an exchange or intermediary; it does not by itself establish a direct publisher relationship.

How we match you with the right deal

Every campaign is different. We start with your requirements — target audience, preferred DSP, budget range, activation timeline, and content preferences — and use them to assess relevant opportunities. Availability is confirmed per seller and campaign.

When there's a fit, you receive the next steps for activating an eligible deal in your own buying platform. You keep full control of pacing, targeting, and optimization.

Built for the way you already buy

Share your DSP and buyer account ID first. Compatibility depends on the seller, exchange, deal type, and account permissions; naming a DSP is not confirmation of an integration. Before launch, confirm deal access, attach the eligible deal ID, approve creative, and test delivery and reporting.

Questions

Frequently asked questions

What is a CTV PMP deal?

A private marketplace deal is an invitation-only path to streaming inventory. A seller packages specific inventory, invites selected buyers, and sets pricing terms. You activate it through a deal ID in your DSP, so your ads run inside that package rather than the open exchange.

Do PMP deals guarantee impressions?

A curated PMP is usually auction-based, so delivery depends on your targeting and the floor — it is not guaranteed. If your campaign needs committed volume, a programmatic guaranteed arrangement is the structure that provides it, and we can help you compare the two.

Which DSPs can you activate in?

Tell us your DSP, such as The Trade Desk, DV360, or Amazon DSP. The seller must confirm that the specific deal supports your platform and buyer account before granting access. Platform names are examples, not a promise of compatibility.

What does a CTV PMP cost?

Pricing depends on the deal: some run as a floor in a curated auction, others at a fixed rate. We confirm the pricing structure for each opportunity before you commit, so you are never guessing what you will pay.

Tell us what your campaign needs.

Share your DSP, budget, and targeting requirements — we'll help connect you with relevant opportunities.

Request a PMP Deal