What 'premium' actually means in CTV
Evaluate premium inventory by its named apps or channels, professional content, ad format, and verification support. Confirm skippability, device mix, and exclusions for each package; the word premium alone does not establish brand safety.
Ask how the seller sources inventory and what placement reporting is available. Curated deals may define a narrower environment than an open auction, but do not assume direct publisher access or greater transparency without evidence.