Resource Center
Buying Guides for Professional Media Buyers
Clear, practical explanations of how Connected TV inventory is actually bought — deal structures, activation steps, and the questions worth asking before you commit a flight. No invented statistics, no recycled filler.
6 guides
Buying Guide
How to Buy CTV Inventory Through PMP Deals
How to buy Connected TV inventory through PMP deals: what to prepare, how deal IDs work, and what to confirm before launch.
Read guideDeal Structures
CTV PMP vs. Programmatic Guaranteed: Which Deal Fits Your Campaign
CTV PMP vs. programmatic guaranteed: how volume, pricing, priority, and flexibility differ, and which structure fits your campaign.
Read guideBuying Guide
How to Access Live Sports Advertising Inventory
How live sports inventory is structured on Connected TV, what limits access, and how buyers plan around rights, event windows, and delivery risk.
Read guideActivation
How to Activate CTV PMP Deals in The Trade Desk
How to activate a CTV PMP deal in The Trade Desk: what the seller provides, how deal IDs attach, and the QA steps that prevent launch delays.
Read guideMedia Buyer's Guide
FAST Channel Advertising: A Media Buyer's Guide
What FAST channels are, which ad formats they offer, how the inventory is bought, and where FAST fits a Connected TV plan.
Read guideBuying Guide
What to Look for When Buying Premium CTV Inventory
A buyer's checklist for premium Connected TV inventory: content environment, ad insertion, verification, frequency, and commercial terms.
Read guideReady to put this into a campaign?
Tell us your audience, DSP, budget range, and timeline — we'll help identify relevant Connected TV opportunities.
Request a PMP Deal