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Programmatic CTV

Programmatic CTV Buying, Built Around Your DSP

Programmatic is how modern CTV gets bought — but the quality of what you buy depends on the deals behind it. We help programmatic buyers explore curated deals, programmatic guaranteed arrangements, and custom packages, subject to seller availability and DSP compatibility.

Request a PMP Deal

What's Included

Programmatic options can include

  • Curated PMP deal IDs for your DSP
  • Programmatic guaranteed with reserved impressions at fixed pricing
  • Custom packages built around audience, content, and geography
  • Live sports and premium entertainment deals
  • DSP compatibility reviewed for each seller and deal
  • Clear next steps from requirements to activation

How to Buy

What we need to get started

Buying platform

Your DSP and account identifier, so a seller can grant your account deal access.

Deal structure

Whether you need auction flexibility, a fixed rate, or committed volume.

Budget and flight

Spend range and dates, which determine whether PMP or guaranteed fits better.

Measurement plan

Verification vendors and reporting you need, confirmed per package before launch.

PMP vs. programmatic guaranteed

A private marketplace deal gives you invitation-only access to curated inventory at negotiated pricing, with auction-based flexibility. Programmatic guaranteed goes further: reserved impressions at a fixed price, combining the certainty of a direct buy with the efficiency of programmatic delivery.

Which structure fits depends on your campaign — the audiences you're targeting, how much flexibility you need on pacing, and how firmly you need delivery committed. We'll help you weigh the options.

Your platform, your workflow

Confirm that the seller and exchange support your DSP and buyer account before planning activation. Once access is approved, attach the eligible deal ID, apply supported targeting, approve creative, and test reporting. Compatibility and verification support vary by package.

Start with your requirements

Share your DSP, monthly budget, activation timeline, and inventory preferences. We assess the requirements and follow up with relevant opportunities where available. Confirm inventory, targeting, creative approval, pricing, and any delivery commitment before launch.

Questions

Frequently asked questions

What is programmatic CTV?

Buying Connected TV ads through automated auctions and deal structures instead of a manual insertion order for every placement. Most CTV supply today is transacted this way, either in the open exchange or through curated deals.

Should I buy a PMP or programmatic guaranteed?

Use a PMP when you want curated supply with flexible spend and no volume commitment. Use programmatic guaranteed when delivery must be committed at a fixed rate — a reach target, a specific event window, or a flight you cannot move.

Is all CTV inventory available programmatically?

No. Availability varies by seller: some supply trades openly, some sits behind invitation-only deals, and some is only available directly. That is why sourcing should start from your requirements rather than from one buying channel.

How does bidding work in programmatic CTV?

The seller or exchange sends eligible bid requests to your DSP, which decides whether and how much to bid. A private auction limits eligible buyers and applies its deal terms; an open auction has broader participation. Winning and delivery still depend on supply, targeting, and bids.

Keep Reading

Related inventory and guides

CTV PMP DealsInvitation-only curated marketplace access.Premium CTV InventoryPremium supply across content categories.Resource CenterPMP vs. guaranteed, compared for media buyers.CTV Advertising for AgenciesCampaign planning and buying requirements for agency teams.

Tell us what your campaign needs.

Share your DSP, budget, and targeting requirements — we'll help connect you with relevant opportunities.