FAST Channel Advertising
Free ad-supported streaming television (FAST) has become one of the fastest-growing ways audiences watch TV — linear-style channels spanning entertainment, news, movies, and niche genres. We help buyers discover advertising opportunities across premium FAST environments.
What's Included
How to Buy
Genre and channel fit
The content environments that match your brand — entertainment, news, movies, lifestyle.
Daypart and geography
When you want to run and where, since linear inventory maps onto schedules.
DSP and deal path
Your buying platform, and whether you want open or curated FAST supply.
Budget and flight
Spend range and dates, plus how you want frequency handled across the plan.
FAST channels combine the lean-back viewing experience of traditional TV with the addressability of streaming. Audiences tune in for scheduled programming — movies, series marathons, news, and genre channels — creating engaged, co-viewed ad environments on the biggest screen in the home.
For advertisers, FAST offers scale, content alignment, and efficient access to streaming audiences that can be hard to reach elsewhere.
Not all FAST inventory is equal. Channel quality, content fit, and audience composition vary widely. Tell us who you're trying to reach and what content environments matter to your brand, and we'll help identify relevant opportunities across premium FAST supply.
Share your DSP, buyer account, budget, flight dates, and creative readiness. For an eligible package, confirm access, attach the deal ID, apply supported targeting, and test delivery. Channel availability, brand-safety controls, and verification support vary by seller.
Questions
FAST channels are free, ad-supported linear streams: an operator programs a schedule and monetizes it with ad pods, much like a broadcast channel, but delivered over the internet. You buy the ad breaks inside that schedule, usually through programmatic or a direct arrangement with the channel operator.
You can generally choose channels and content categories, and often dayparts. Exact program-level control is limited in linear inventory, so specify the environment you need and confirm what the seller can commit to.
Some sellers offer FAST inventory in PMPs, while others use open auctions or direct arrangements. A PMP defines access and package terms; an open auction has broader participation. Confirm channel contents, contracting requirements, and availability for the flight.
It depends on the channel. Ad insertion method, verification support, and reporting granularity all vary, and a channel's linear inventory can behave differently from its on-demand library. Confirm these per package before you build measurement into the plan.
Share your DSP, budget, and targeting requirements — we'll help connect you with relevant opportunities.